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ABOUT ME
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Hi, I am Darya. I help businesses align people, planet, and profit, and spread the word.
After 10 years at independent and in-house creative agencies, I joined a Fortune 1000 IT consultancy. Soon after, my manager called: “Would you like to build and lead a Diversity and Inclusion business stream? We’re talking about two locations and 1.7K employees.”
Two years later, I head Global ESG Marketing across 50+ locations. I start my mornings with colleagues from APAC and EMEA and end my day with colleagues from NA and LATAM. As I immersed myself in Environmental, Social, and Governance issues, I realized how essential sustainability is for every business domain.
I was born in Belarus, graduated from high school in the US, studied business at Lehigh University (Iacocca Institute), and spent a year in the Netherlands earning my master’s in Media and Business. For the past five years, Lithuania has been my home. Here, I teach “Sustainable Marketing in the AI Era” at the European Humanities University.
MY APPROACH
Research
Lay the groundwork for informed action. Through materiality mapping, IRO analysis, and benchmarking, I pinpoint the ESG factors that matter most.
Ideate
Translate insights into strategy. I co-develop ESG policies, DEI strategies, and ERG frameworks, embedding sustainability into operations.
Educate
Strengthen internal capability. I deliver DEI e-learning, inclusive communication workshops, and stakeholder resources to turn ESG knowledge into daily practice.
Communicate
Amplify your impact. I craft and manage ESG marketing, partnerships, awards, and reporting to build transparency, reputation, and stakeholder trust.
THE NUMBERS THAT MATTER
62K
Employees reached through global ESG communications
7pt
Boost achieved in the employee Net Promoter Score within a year
1.4k
Active members of the Employee Resource Groups
48
Hours of curriculum for sustainable marketing education
Services
Research
Materiality mapping Analysis of impacts, risks, opportunities Competitive benchmarking Materiality mapping: Define and visualize the importance of ESG factors by evaluating how stakeholder and financial materiality interact and evolve within a sector. Analysis of impacts, risks, opportunities: Identify and evaluate environmental and social impacts, as well as related financial risks and opportunities, to inform strategic decision-making. Competitive benchmarking: Compare your ESG practices with those of your competitors to identify gaps and best practices for improvement.
Ideate
ESG policies development and integration DEI strategy design and implementation ERGs framework and toolkit ESG policies development and integration: Create tailored ESG policies and a comprehensive roadmap to embed sustainability across your operations. DEI strategy design and implementation: Develop actionable diversity, equity, and inclusion strategies with clear milestones for effective execution. ERGs framework and toolkit: Design frameworks and provide resources to establish and support inclusive Employee Resource Groups within your organization.
Educate
DEI e-learning modules Inclusive communication workshops Investor and partner FAQs DEI e-learning modules: Deliver engaging, interactive online training to enhance understanding and commitment to diversity, equity, and inclusion. Inclusive communication workshops: Facilitate workshops that foster inclusive language and communication practices across teams. Investor and partner FAQs: Develop clear, concise answers to frequently asked questions regarding your ESG and DEI efforts for stakeholders.
Communicate
ESG marketing strategy and deployment Partnerships and awards management ESG reporting management ESG marketing strategy and deployment: Craft and implement targeted ESG marketing strategies to elevate your brand’s sustainability narrative. Partnerships and awards management: Manage collaborations and recognition opportunities to enhance your ESG credentials. ESG reporting management: Oversee the preparation and delivery of transparent ESG reports aligned with global standards and stakeholder expectations.
Reviews
Dmitriy Pak, MBA
Head of ESG & Sustainbility, Eastern Europe & Central Asia
Darya is an exceptional strategist who brings fresh, out-of-the-box thinking to every conversation. I had the great pleasure of working with her on the global ESG Communications & Marketing strategy and beyond, where she constantly challenged the status quo and turned ideas into tailored, practical solutions. She has a sharp understanding of the business landscape and an instinct for shaping strategies that truly fit the context and deliver impact.
Denis Chichmaryov
Head of EPAM Lithuania & Latvia
I had an opportunity to work with Darya together at EPAM Systems Lithuania. I like Darya’s systematic approach, narrowing down complex context into an actionable strategy. I call it Leadership. That approach is enhanced by Darya’s passion and belief in Diversity, Equity, and Inclusion, a better environment, and teamwork, achieving greater results.
Yury Rozanov
Compliance Assurance, Senior Manager
I had the pleasure of working with Darya on a project to update the Environmental, Social and Governance (ESG) content of the corporate website. Her thoughtful and conscientious attitude, her knowledge of the context and her balanced approach to the tasks at hand all contributed to the project's positive outcome. Darya is a pleasure to work with: an active and attentive listener and a passionate professional.
Recently, I had the opportunity to speak at the “Feeling Machines” conference.
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I had such a great time leading an #IAmRemarkable workshop for Invest Lithuania: Global Business Services & ICT!